Know what your competitor is doing before they make it public
A monthly digest of everything that moved at one chosen competitor: website and pricing page, advertising, search visibility, hiring, press. We do not hand you a list of diffs — we read each change against their business context and tell you what it points to, before the market notices.
From $99/mo. First report seven days after you start. Cancel any time.
- One competitor
- Three sources: website, advertising, media
- PDF digest delivered by email or messenger
- Short conclusion — the key changes of the month in one page
- No alerts between digests — the monthly digest only
- One competitor
- Five sources: website, advertising, search, job openings, media
- Weak-signal layer — 3 to 5 interpreted insights per digest
- Alert the moment something critical happens, not at month end
- Full report with the evidence behind every claim
- Two competitors
- Everything in Standard, for each of them
- Weekly alert instead of event-driven only
- Mentions in closed channels and niche communities
- Priority support
This page is about watching a competitor — someone on the other side of the market. Prices, product, hiring, positioning, campaigns. If the company you want watched is on the other side of your contract — sanctions exposure, bankruptcy signals, a change of owner, new lawsuits after signing — that is a different service: Counterparty Watch → And if you need a single deep read of the whole market rather than a running feed on one player, start with market intelligence →
What we track every month — and how we read it
Website and content
New pages, shifts in positioning, edits to the pricing page, features added or quietly dropped. Automated change tracking with a manual cross-check, because a rewritten price list is a strategy statement long before the press release.
Paid campaigns
Public ad transparency libraries: new creatives, a change of target audience, the offer, the keywords, the landing pages behind them. A visible swing in spend is a growth signal or a retreat signal, and it is readable from the outside.
Search visibility
New keywords in the top ten, traffic movement, fresh inbound links, pages that jumped or collapsed. Where a competitor is buying visibility tells you which segment they have decided to fight for this quarter.
Job openings
The strongest weak signal of all. Ten senior engineering roles at once means a product in development. A sales director in a country they do not sell in yet means geographic expansion. Job boards and professional networks, read as a plan rather than as HR noise.
Media and PR
Publications, press releases, mentions in professional networks and niche channels. A change of narrative is a change of positioning: automated media monitoring plus a manual pass, so the digest carries the story and not the noise around it.
The layer that matters
Any tool can list changes. The value sits in connecting them: a hire in a new city plus a landing page in that language plus a keyword shift is one move, not three unrelated events. That connection is what the digest is for.
Four steps under the standard Intelligence Cycle
| What is included | Basic $99 | Standard $149 | Pro $199 |
|---|---|---|---|
| Competitors covered | 1 | 1 | 2 |
| Website and content | ✅ | ✅ | ✅ |
| Paid advertising | ✅ | ✅ | ✅ |
| Search visibility (traffic + inbound links) | — | ✅ | ✅ |
| Job openings | — | ✅ | ✅ |
| Weak-signal layer | — | ✅ | ✅ |
| Alerts between digests | — | ✅ | ✅ |
| Closed channels and niche communities | — | — | ✅ |
You find out from a lost deal — or from a digest, before it costs you one
- A competitor cuts prices in one segment. Found in the digest — you answer while it is still a pricing decision. Found in your own sales numbers — you are already explaining the quarter
- A one-off analysis is a cross-section of today. Monitoring is the same intelligence kept current, from $99 a month
- The move you care about is almost never announced. It shows up as a hire, a new landing page and a keyword shift, weeks before anyone calls it a launch
- Start on one competitor for a month. If the digest tells you nothing you did not already know, stop — the subscription is monthly by design