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Competitive intelligence

Competitive intelligence: know your competitors better than they know you

Competitor analysis built from open sources: how each player positions itself, what it charges, where its customers come from and where it is exposed. You get a report with conclusions you can act on rather than a spreadsheet of raw findings.

From $149. A single competitor takes 2–3 working days.

01
Positioning and product
What the competitor sells, to whom and from what angle. The promises, the guarantees, the line it uses to set itself apart.
02
Pricing and packages
Published prices, package structure, discounts and promotions. Where the competitor is more expensive than you and where it undercuts you.
03
Channels and advertising
Where the competitor buys traffic, which creatives it runs and which search queries it pays for.
04
Its customers
Who buys from the competitor, what those buyers write in reviews, what they praise and what they complain about.
05
Public financials and scale
Corporate registry data, beneficial owners, headcount inferred from job postings, signs of growth or of trouble.
06
Weak spots and openings
Where the competitor is vulnerable, what its customers are missing, and which gap you can move into first.
Competitor Profile
$149+
⏱ 2–3 working days
  • One competitor, taken apart in full
  • Positioning, product, pricing
  • Advertising channels and traffic sources
  • Corporate registry data and beneficial owners
  • Strengths and weaknesses
Order a profile
Deep Intelligence
$699+
⏱ depends on scope
  • Everything from Competitive Field
  • Pricing analytics and how prices move over time
  • Strategy: how to outflank one specific player
  • Option to switch to continuous monitoring
Discuss
⚖️
Legal competitor analysis

We work with open sources only: websites, advertising, corporate registries, job postings, media coverage. No hacking, no impersonation, no paying for leaked data. The boundary is simple — whatever a competitor has published itself can be analysed. What we deliver is facts and analysis, not legal advice; a lawyer decides how any of it may be used. How we stay within the law →

ℹ️
Competitive intelligence · Market intelligence · Monitoring

Three neighbouring services for three different jobs. Competitive intelligence is a one-off deep dive into named players you already compete with. Market intelligence covers the whole market and the niche before you enter it: size, demand, regulation, barriers. Competitor monitoring is the running digest of changes once the picture is clear.

FAQ about competitive intelligence

What is competitive intelligence?

Competitive intelligence is the lawful collection and analysis of open information about your competitors: how they position themselves, what they charge, where their customers come from and where they are weak. What you get is a reasoned breakdown you can act on, not a folder of raw data.

How is competitive intelligence different from competitor analysis?

They are the same thing under two names. Competitor analysis is the everyday business term, competitive intelligence is the professional one. We break down specific players: product, pricing, channels, audience, public financials and reputation.

Is it legal to analyse competitors?

Yes, as long as the work stays with open sources: websites, advertising, corporate registries, job postings, media coverage. We do not hack, we do not impersonate anyone and we do not pay for leaked data. The boundary is simple: whatever a competitor has published itself can be analysed.

How much does competitor analysis cost?

A profile of one competitor starts at $149. A competitive field of three to seven players with a side-by-side comparison starts at $349. Deep intelligence with pricing analytics and strategy starts at $699. Turnaround starts at two working days and depends on how many players are in scope.

How is this different from market intelligence?

Competitive intelligence goes deep on named players you already compete with. Market intelligence covers the whole market: size, demand, regulation, barriers to entry. Companies entering a new niche usually start with the market and then dig into the specific rivals.

Reply within 24 hours

Order competitive intelligence

Tell us who to take apart and why. We will propose the format, the depth and a firm price before any work starts.

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Thanks — request received

We'll get in touch via your chosen channel within 24 hours. Urgent? Reach out directly — @argus_int

How we work →
Names or websites of the players, your market and geography, and the decision this should feed.

Contacts — one is enough
At least one contact — email, Telegram, phone or WhatsApp. We'll reply on whichever you prefer.

By submitting, you agree to data processing for a one-time reply. NDA on request. We work from open sources only.

From $149 · PDF report · Open sources only · Confidential

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